Following the success of The Interpretation Matters Handbook, we are now offering a workshop programme specially devised for galleries. These bespoke workshops are designed to explore and review your written interpretation processes and materials, working with both staff and audiences.
Working strategically with each gallery, we work with staff across the organisation in order to:
Do you know what your audience thinks of the information you produce for them?
The second stage works with your audiences, testing how well your current written texts are working at the point that audiences interact with them. It asks specifically what they need from it, and how it can best meet those needs.
A key principle underpinning this new programme is that it is a self-reflective process that captures useful intelligence in a format that galleries can use to inform future practice. We work with you at each point to understand your needs, and offer analysis, feedback and actions to take forward.
“The workshop programme opened a door for us, beginning a process of cultural change. It is intelligent and informed, and Dany Louise understands the sector.”
Stewart Drew, Director, De La Warr Pavilion.
The workshops are led by writer Dany Louise and artist Alistair Gentry.
Dany Louise is a writer and arts professional. She originated the Interpretation Mattersproject in 2013 with support from Arts Council England. Alistair Gentry is an artist and writer, as well an experienced educator and performer.
Does this sound like something your organisation could benefit from? Contact Dany Louise for a free confidential discussion.
Not read the Interpretation Matters Handbook yet? Want to contribute a guest blog to this website? Email email@example.com
Good news! Following last year’s period of planning and development, it’s a tremendous pleasure to announce that Interpretation Matters has been awarded project funding from Arts Council England!
This means that over the next two years, we can further develop and animate this website, work more closely with galleries and their audiences, and continue to facilitate discussion and debate about written interpretation produced by galleries.
In the summer months, you should see a presence for Interpretation Matters in many galleries across the country and on many more websites, as we reach out to gallery visitors and ask them to feedback on their textual experiences in the country’s galleries. This site will provide a neutral platform for that feedback and discussion to take place between galleries and their visitors. Do you have something to say about your gallery experience? Comment on any page on this site, or email firstname.lastname@example.org
With the help of artist Alistair Gentry, I will be working with project partners the De La Warr Pavilion and the Bluecoat to run a series of workshops with staff and visitors looking in detail at how their written interpretation is produced and received. There will also be an interactive text-exhibition at the Bluecoat, to further stimulate discussion with their visitors.
Around autumn, watch out for The Interpretation Matters Handbook, which will be published by Black Dog Publishing. Aimed at a general interested-in-art audience, it will be packed with contributions from a very interesting range of artists, curators, academics and, er, me. It will include audience voxpops, so if you are a gallery keen to facilitate this, or a gallery visitor and fancy getting your quote and picture in the book, please do contact us on email@example.com
Do you work at a gallery and want to get involved? There are two ways to do this:
First, if you are interested in gathering honest and unselfconscious feedback from your visitors, please do contact me for a display poster, and the Interpretation Matters Call to Action for your website.
Second, if you want to review your own process of producing written interpretation, Alistair and I have developed a workshop programme that facilitates this in an effective and painfree way!
We’re also looking for destination marketing and local authority websites who would like to upload the Interpretation Matters Call to Action on their visual arts page.
Finally, we are always looking for more resources, whether in the form of guides, discussion of models, personal or organisational experience, or simply an interest and informed knowledge in this area. Again, if you would like to contribute, don’t hesitate to email me at firstname.lastname@example.org
I hope to hear from a lot of you over the coming weeks and months, and I thank you for your continued support and interest.
Interpretation Matters is all about the written material found in galleries - the text panels on the walls, providing context for the work on show, and the printed booklets that describe the works or overall programme. Usually "under-the-radar", the aim of this site is to highlight this important area of gallery practice.
Interpretation Matters is conceived and directed by arts writer Dany Louise.>